The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed

"A representative book of contemporary Korean cultural studies!" This book introduces one remarkable media trend related to the influence of Korean media produc

Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Kor

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T