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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Be

In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in sc

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their publi