Theory Construction in Marketing

Theory Construction in Marketing
Author :
Publisher : John Wiley & Sons
Total Pages : 248
Release :
ISBN-10 : STANFORD:36105005325993
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Theory Construction in Marketing by : Gerald Zaltman

Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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