Understanding Hope and Its Implications for Consumer Behavior

Understanding Hope and Its Implications for Consumer Behavior
Author :
Publisher : Now Publishers Inc
Total Pages : 106
Release :
ISBN-10 : 9781601980366
ISBN-13 : 1601980361
Rating : 4/5 (361 Downloads)

Book Synopsis Understanding Hope and Its Implications for Consumer Behavior by : Deborah J. MacInnis

Download or read book Understanding Hope and Its Implications for Consumer Behavior written by Deborah J. MacInnis and published by Now Publishers Inc. This book was released on 2007 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.


Understanding Hope and Its Implications for Consumer Behavior Related Books

Understanding Hope and Its Implications for Consumer Behavior
Language: en
Pages: 106
Authors: Deborah J. MacInnis
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Now Publishers Inc

DOWNLOAD EBOOK

The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.
The Concept of Hope and its Relevance to Product Evaluation and Choice
Language: en
Pages:
Authors: Deborah J. MacInnis
Categories:
Type: BOOK - Published: 2007 - Publisher:

DOWNLOAD EBOOK

This conceptual article uses an appraisal theory perspective to define the construct of hope and describe its relevance to consumer behavior, marketing, and pub
Inside Consumption
Language: en
Pages: 382
Authors: S. Ratneshwar
Categories: Business & Economics
Type: BOOK - Published: 2005-11-16 - Publisher: Routledge

DOWNLOAD EBOOK

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the
Key Topics in Consumer Behavior
Language: en
Pages: 106
Authors: Springer Behavioral & Health Sciences
Categories: Psychology
Type: BOOK - Published: 2022-11-09 - Publisher: Springer Nature

DOWNLOAD EBOOK

This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial t
Research in Consumer Behavior
Language: en
Pages: 258
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2011-10-28 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from