Adapting to Evolving Consumer Experiences in Hospitality and Tourism

Download or read book Adapting to Evolving Consumer Experiences in Hospitality and Tourism written by Machado Carvalho, Maria Amélia and published by IGI Global. This book was released on 2024-11-01 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics. Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry.