Advertising in Developing and Emerging Countries: Cross-cultural exploration : North America and others

Download or read book Advertising in Developing and Emerging Countries: Cross-cultural exploration : North America and others written by Emmanuel C. Alozie and published by . This book was released on 2016 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.