Analyzing and Influencing Search Engine Results
| Author | : Sönke Lieberam-Schmidt |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 233 |
| Release | : 2010-10-19 |
| ISBN-10 | : 9783834989154 |
| ISBN-13 | : 3834989150 |
| Rating | : 4/5 (150 Downloads) |
Book Synopsis Analyzing and Influencing Search Engine Results by : Sönke Lieberam-Schmidt
Download or read book Analyzing and Influencing Search Engine Results written by Sönke Lieberam-Schmidt and published by Springer Science & Business Media. This book was released on 2010-10-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.
