Basic Marketing Research
| Author | : Gilbert A. Churchill |
| Publisher | : Houghton Mifflin |
| Total Pages | : 0 |
| Release | : 1996 |
| ISBN-10 | : 0030983673 |
| ISBN-13 | : 9780030983672 |
| Rating | : 4/5 (672 Downloads) |
Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
