Blue Ocean Strategy, Expanded Edition
| Author | : W. Chan Kim |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 317 |
| Release | : 2015-01-20 |
| ISBN-10 | : 9781625274496 |
| ISBN-13 | : 1625274491 |
| Rating | : 4/5 (491 Downloads) |
Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim
Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
