Brand Warfare
| Author | : David D'Alessandro |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 216 |
| Release | : 2002-09-13 |
| ISBN-10 | : 0071398503 |
| ISBN-13 | : 9780071398503 |
| Rating | : 4/5 (503 Downloads) |
Book Synopsis Brand Warfare by : David D'Alessandro
Download or read book Brand Warfare written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2002-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
