Branded Spaces

Branded Spaces
Author :
Publisher : Springer Science & Business Media
Total Pages : 268
Release :
ISBN-10 : 9783658015619
ISBN-13 : 3658015616
Rating : 4/5 (616 Downloads)

Book Synopsis Branded Spaces by : Stephan Sonnenburg

Download or read book Branded Spaces written by Stephan Sonnenburg and published by Springer Science & Business Media. This book was released on 2013-02-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.


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