Branding and Sustainable Competitive Advantage
| Author | : Avinash Kapoor |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| ISBN-10 | : 1613501714 |
| ISBN-13 | : 9781613501719 |
| Rating | : 4/5 (719 Downloads) |
Book Synopsis Branding and Sustainable Competitive Advantage by : Avinash Kapoor
Download or read book Branding and Sustainable Competitive Advantage written by Avinash Kapoor and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
