Brazil's Revolution in Commerce

Brazil's Revolution in Commerce
Author :
Publisher : UNC Press Books
Total Pages : 543
Release :
ISBN-10 : 9781469656373
ISBN-13 : 146965637X
Rating : 4/5 (37X Downloads)

Book Synopsis Brazil's Revolution in Commerce by : James P. Woodard

Download or read book Brazil's Revolution in Commerce written by James P. Woodard and published by UNC Press Books. This book was released on 2020-03-03 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.


Brazil's Revolution in Commerce Related Books

Brazil's Revolution in Commerce
Language: en
Pages: 543
Authors: James P. Woodard
Categories: History
Type: BOOK - Published: 2020-03-03 - Publisher: UNC Press Books

DOWNLOAD EBOOK

James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating en
Smugglers, Pirates, and Patriots
Language: en
Pages: 352
Authors: Tyson Reeder
Categories: History
Type: BOOK - Published: 2019-06-14 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

After emerging victorious from their revolution against the British Empire, many North Americans associated commercial freedom with independence and republicani
Protective Practices
Language: en
Pages: 296
Authors: Jessica Borge
Categories: Business & Economics
Type: BOOK - Published: 2020-09-23 - Publisher: McGill-Queen's Press - MQUP

DOWNLOAD EBOOK

From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer a
Revolutionary Commerce
Language: en
Pages: 324
Authors: Paul Cheney
Categories: Business & Economics
Type: BOOK - Published: 2010-03-16 - Publisher: Harvard University Press

DOWNLOAD EBOOK

Combining the intellectual history of the Enlightenment, Atlantic history, and the history of the French Revolution, Paul Cheney explores the political economy
Global Brazil and U.S.-Brazil Relations
Language: en
Pages: 125
Authors: Samuel W. Bodman
Categories: Political Science
Type: BOOK - Published: 2011 - Publisher: Council on Foreign Relations

DOWNLOAD EBOOK

July 12, 2011-Over the course of a generation, Brazil has emerged as both a driver of growth in South America and as an active force in world politics. A new Co