Cases in Marketing Financial Services
| Author | : Christine Ennew |
| Publisher | : Butterworth-Heinemann |
| Total Pages | : 297 |
| Release | : 2014-05-15 |
| ISBN-10 | : 9781483105772 |
| ISBN-13 | : 1483105776 |
| Rating | : 4/5 (776 Downloads) |
Book Synopsis Cases in Marketing Financial Services by : Christine Ennew
Download or read book Cases in Marketing Financial Services written by Christine Ennew and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
