Competitive Marketing (RLE Marketing)
| Author | : John O'Shaughnessy |
| Publisher | : Routledge |
| Total Pages | : 935 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317646006 |
| ISBN-13 | : 1317646002 |
| Rating | : 4/5 (002 Downloads) |
Book Synopsis Competitive Marketing (RLE Marketing) by : John O'Shaughnessy
Download or read book Competitive Marketing (RLE Marketing) written by John O'Shaughnessy and published by Routledge. This book was released on 2014-09-15 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
