Corporate Social Responsibility as an International Strategy

Corporate Social Responsibility as an International Strategy
Author :
Publisher : Physica
Total Pages : 153
Release :
ISBN-10 : 3790825484
ISBN-13 : 9783790825480
Rating : 4/5 (480 Downloads)

Book Synopsis Corporate Social Responsibility as an International Strategy by : Christina Keinert

Download or read book Corporate Social Responsibility as an International Strategy written by Christina Keinert and published by Physica. This book was released on 2010-10-19 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.


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Inhaltsangabe:Introduction: The purpose of this paper Corporate Social Responsibility (CSR) as an International Marketing Approach is to identify an approach to