Crafting Customer Value
| Author | : Peter Duchessi |
| Publisher | : Purdue University Press |
| Total Pages | : 210 |
| Release | : 2002 |
| ISBN-10 | : 1557533709 |
| ISBN-13 | : 9781557533708 |
| Rating | : 4/5 (708 Downloads) |
Book Synopsis Crafting Customer Value by : Peter Duchessi
Download or read book Crafting Customer Value written by Peter Duchessi and published by Purdue University Press. This book was released on 2002 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.
