Cross-functional product development teams and the innovativeness of new consumer products

Cross-functional product development teams and the innovativeness of new consumer products
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Publisher :
Total Pages : 15
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ISBN-10 : UCLA:L0082473190
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Book Synopsis Cross-functional product development teams and the innovativeness of new consumer products by : Rajesh Sethi

Download or read book Cross-functional product development teams and the innovativeness of new consumer products written by Rajesh Sethi and published by . This book was released on 2001 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc