Cultural Perspectives on Millennials

Download or read book Cultural Perspectives on Millennials written by Arthur Asa Berger and published by Palgrave Macmillan. This book was released on 2018-09-06 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.