Culture and Consumer Behavior
| Author | : Chi-yue Chiu |
| Publisher | : |
| Total Pages | : 86 |
| Release | : 2014-03 |
| ISBN-10 | : 1601988249 |
| ISBN-13 | : 9781601988249 |
| Rating | : 4/5 (249 Downloads) |
Book Synopsis Culture and Consumer Behavior by : Chi-yue Chiu
Download or read book Culture and Consumer Behavior written by Chi-yue Chiu and published by . This book was released on 2014-03 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.
