Data-driven Print

Download or read book Data-driven Print written by Patricia Sorce and published by RIT Cary Graphic Arts Press. This book was released on 2006 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.