Designing for Growth
Author | : Jeanne Liedtka |
Publisher | : Columbia University Press |
Total Pages | : 243 |
Release | : 2011-06-28 |
ISBN-10 | : 9780231527965 |
ISBN-13 | : 0231527969 |
Rating | : 4/5 (969 Downloads) |
Download or read book Designing for Growth written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2011-06-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.