Dictionary of Marketing Communications
| Author | : Norman A. P. Govoni |
| Publisher | : SAGE |
| Total Pages | : 260 |
| Release | : 2004 |
| ISBN-10 | : 0761927719 |
| ISBN-13 | : 9780761927716 |
| Rating | : 4/5 (716 Downloads) |
Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
