Field Guide to Nonprofit Program Design, Marketing and Evaluation

Download or read book Field Guide to Nonprofit Program Design, Marketing and Evaluation written by Carter McNamara and published by Ingram. This book was released on 2006-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits have long needed a clear, concise ¿ and completely practical ¿ guidebook about all aspects of designing, marketing and evaluating nonprofit programs. Now they have such a resource. This guide can be used to evolve strategic goals into well-designed programs that are guaranteed to meet the needs of clients, develop credible nonprofit business plans and fundraising proposals, ensure focused and effective marketing, evaluate the effectiveness and efficiencies of current programs in delivery of services to clients, evaluate program performance against goals and outcomes, and understand how a program really works in order to improve or duplicate the program.