Fundamentals of Destination Management and Marketing

Download or read book Fundamentals of Destination Management and Marketing written by Rich Harrill and published by Prsa Foundation. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.