Getting the Bugs Out

Getting the Bugs Out
Author :
Publisher : John Wiley & Sons
Total Pages : 328
Release :
ISBN-10 : 0471263044
ISBN-13 : 9780471263043
Rating : 4/5 (043 Downloads)
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Book Synopsis Getting the Bugs Out by : David Kiley

Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-11-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.


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