Introduction to Electronic Commerce
Author | : Efraim Turban |
Publisher | : |
Total Pages | : 632 |
Release | : 2009 |
ISBN-10 | : PSU:000065282830 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Introduction to Electronic Commerce written by Efraim Turban and published by . This book was released on 2009 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.