Managing Electronic Media

Managing Electronic Media
Author :
Publisher : Taylor & Francis
Total Pages : 434
Release :
ISBN-10 : 9780240810201
ISBN-13 : 0240810201
Rating : 4/5 (201 Downloads)
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Book Synopsis Managing Electronic Media by : Joan M. Van Tassel

Download or read book Managing Electronic Media written by Joan M. Van Tassel and published by Taylor & Francis. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.


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What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Ob
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