Marketing Corporate Image

Marketing Corporate Image
Author :
Publisher : McGraw Hill Professional
Total Pages : 296
Release :
ISBN-10 : 0844233072
ISBN-13 : 9780844233079
Rating : 4/5 (079 Downloads)
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Book Synopsis Marketing Corporate Image by : James R. Gregory

Download or read book Marketing Corporate Image written by James R. Gregory and published by McGraw Hill Professional. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'


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