Marketing Management

Marketing Management
Author :
Publisher : Prentice Hall
Total Pages : 0
Release :
ISBN-10 : 0131963341
ISBN-13 : 9780131963344
Rating : 4/5 (344 Downloads)

Book Synopsis Marketing Management by : Russell S. Winer

Download or read book Marketing Management written by Russell S. Winer and published by Prentice Hall. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.


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