MKTG4
Author | : Charles W. Lamb |
Publisher | : Cengage AU |
Total Pages | : 369 |
Release | : 2018-09-01 |
ISBN-10 | : 9780170411769 |
ISBN-13 | : 0170411761 |
Rating | : 4/5 (761 Downloads) |
Download or read book MKTG4 written by Charles W. Lamb and published by Cengage AU. This book was released on 2018-09-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.