Mobile Marketing Management

Mobile Marketing Management
Author :
Publisher : Productivity Press
Total Pages : 0
Release :
ISBN-10 : 0367142465
ISBN-13 : 9780367142469
Rating : 4/5 (469 Downloads)

Book Synopsis Mobile Marketing Management by : Hongbing Hua

Download or read book Mobile Marketing Management written by Hongbing Hua and published by Productivity Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.


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Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenge