Performing Consumers
| Author | : Maurya Wickstrom |
| Publisher | : Routledge |
| Total Pages | : 185 |
| Release | : 2006-08-21 |
| ISBN-10 | : 9781134301041 |
| ISBN-13 | : 1134301049 |
| Rating | : 4/5 (049 Downloads) |
Book Synopsis Performing Consumers by : Maurya Wickstrom
Download or read book Performing Consumers written by Maurya Wickstrom and published by Routledge. This book was released on 2006-08-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.
