Personality, Design and Marketing
| Author | : Gloria Moss |
| Publisher | : Taylor & Francis |
| Total Pages | : 138 |
| Release | : 2017-01-20 |
| ISBN-10 | : 9781351974226 |
| ISBN-13 | : 135197422X |
| Rating | : 4/5 (22X Downloads) |
Download or read book Personality, Design and Marketing written by Gloria Moss and published by Taylor & Francis. This book was released on 2017-01-20 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed.
