POP POWER

Download or read book POP POWER written by Luis Antonio Vidal Pérez and published by Luis Antonio Vidal Pérez. This book was released on 2014-09-12 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and the way human interact is too. Our cultural identity is no longer limited by the geographical area in which we live but by our access to broadband. POWER POP explores the role of pop culture in the construction of a global society through state mechanisms such as cultural diplomacy and management of international relations. To do this, it enters the world of Kpop and Anime in Peru, their history and development in the local market, and how South Korea and Japan have taken advantage of their great success to improve their own image worldwide.