Psychology of Relationship Banking

Download or read book Psychology of Relationship Banking written by James Lynch and published by Woodhead Publishing. This book was released on 1996-07-31 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.