Public Relations, Values and Cultural Identity

Public Relations, Values and Cultural Identity
Author :
Publisher : P.I.E-Peter Lang S.A., Editions Scientifiques Internationales
Total Pages : 0
Release :
ISBN-10 : 2875742515
ISBN-13 : 9782875742513
Rating : 4/5 (513 Downloads)

Book Synopsis Public Relations, Values and Cultural Identity by : Enric Ordeix

Download or read book Public Relations, Values and Cultural Identity written by Enric Ordeix and published by P.I.E-Peter Lang S.A., Editions Scientifiques Internationales. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.


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