Radio Programming Tactics and Strategies
| Author | : Eric G. Norbert |
| Publisher | : Taylor & Francis |
| Total Pages | : 51 |
| Release | : 2018-05-04 |
| ISBN-10 | : 9781136022975 |
| ISBN-13 | : 113602297X |
| Rating | : 4/5 (97X Downloads) |
Book Synopsis Radio Programming Tactics and Strategies by : Eric G. Norbert
Download or read book Radio Programming Tactics and Strategies written by Eric G. Norbert and published by Taylor & Francis. This book was released on 2018-05-04 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underlying fundamentals upon which all successful programming is based. Understanding how the listener relates to what he or she hears on the radio, and what it takes to shape and direct those perceptions, this book also lends itself to college-level broadcast courses and professional level curriculums.
