Reaching Beyond the Gold

Download or read book Reaching Beyond the Gold written by Tim van Vrijaldenhoven and published by 010 Publishers. This book was released on 2007 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five cities under the spotlight here - Genoa, Barcelona, Athens, Bilbao, and Shanghai - were chosen because they have all recently hosted a global event or will do so in the near future. After an introduction of the characteristics and impact of global events in general, the history of each city is sketched and the political and urban implications of the events are examined. Three key aspects - organization, management and city marketing - are dwelt on at length. The conclusions that this study draws can help put an end to the structural errors made in the organization of large scale events.