Sales Force Design For Strategic Advantage
| Author | : A. Zoltners |
| Publisher | : Springer |
| Total Pages | : 401 |
| Release | : 2004-06-25 |
| ISBN-10 | : 9780230514928 |
| ISBN-13 | : 0230514928 |
| Rating | : 4/5 (928 Downloads) |
Book Synopsis Sales Force Design For Strategic Advantage by : A. Zoltners
Download or read book Sales Force Design For Strategic Advantage written by A. Zoltners and published by Springer. This book was released on 2004-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
