Selling the Air

Selling the Air
Author :
Publisher : University of Chicago Press
Total Pages : 354
Release :
ISBN-10 : 9780226777221
ISBN-13 : 0226777227
Rating : 4/5 (227 Downloads)

Book Synopsis Selling the Air by : Thomas Streeter

Download or read book Selling the Air written by Thomas Streeter and published by University of Chicago Press. This book was released on 1996-06-24 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.


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The Perfect Book for Every Aspiring Radio Sales Professional! Until now, there has been no definitive guidebook on how to launch a successful career in radio sa