Service Quality
| Author | : Roland T. Rust |
| Publisher | : SAGE |
| Total Pages | : 201 |
| Release | : 1994 |
| ISBN-10 | : 9780803949201 |
| ISBN-13 | : 0803949200 |
| Rating | : 4/5 (200 Downloads) |
Book Synopsis Service Quality by : Roland T. Rust
Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
