Successful Marketing Strategy for High-tech Firms

Successful Marketing Strategy for High-tech Firms
Author :
Publisher : Artech House
Total Pages : 338
Release :
ISBN-10 : 1580537014
ISBN-13 : 9781580537018
Rating : 4/5 (018 Downloads)
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Book Synopsis Successful Marketing Strategy for High-tech Firms by : Eric Viardot

Download or read book Successful Marketing Strategy for High-tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.


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