The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns
Author :
Publisher : Rowman & Littlefield
Total Pages : 256
Release :
ISBN-10 : 0742555518
ISBN-13 : 9780742555518
Rating : 4/5 (518 Downloads)

Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman

Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.


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