The Complete Idiot's Guide to Guerrilla Marketing
Author | : Colleen Wells |
Publisher | : Penguin |
Total Pages | : 351 |
Release | : 2008-01-02 |
ISBN-10 | : 9781436211680 |
ISBN-13 | : 1436211689 |
Rating | : 4/5 (689 Downloads) |
Download or read book The Complete Idiot's Guide to Guerrilla Marketing written by Colleen Wells and published by Penguin. This book was released on 2008-01-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.