The Father of Spin

The Father of Spin
Author :
Publisher : Macmillan
Total Pages : 304
Release :
ISBN-10 : 9780805067897
ISBN-13 : 0805067892
Rating : 4/5 (892 Downloads)
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Book Synopsis The Father of Spin by : Larry Tye

Download or read book The Father of Spin written by Larry Tye and published by Macmillan. This book was released on 2002-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.


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