The Hidden Wealth of Customers
Author | : William G. Lee |
Publisher | : Harvard Business Press |
Total Pages | : 230 |
Release | : 2012 |
ISBN-10 | : 9781422172315 |
ISBN-13 | : 1422172317 |
Rating | : 4/5 (317 Downloads) |
Book Synopsis The Hidden Wealth of Customers by : William G. Lee
Download or read book The Hidden Wealth of Customers written by William G. Lee and published by Harvard Business Press. This book was released on 2012 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to properly engage, organize, manage and maintain this essential audience, which will help keep your strategy focused on key-customer issues and will help increase your organization's profitability.