The Intuitive Customer
| Author | : Colin Shaw |
| Publisher | : Springer |
| Total Pages | : 230 |
| Release | : 2016-08-20 |
| ISBN-10 | : 9781137534309 |
| ISBN-13 | : 1137534303 |
| Rating | : 4/5 (303 Downloads) |
Book Synopsis The Intuitive Customer by : Colin Shaw
Download or read book The Intuitive Customer written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
