The Media, the Public and Agricultural Biotechnology

The Media, the Public and Agricultural Biotechnology
Author :
Publisher : CABI
Total Pages : 429
Release :
ISBN-10 : 9781845932046
ISBN-13 : 1845932048
Rating : 4/5 (048 Downloads)

Book Synopsis The Media, the Public and Agricultural Biotechnology by : Dominique Brossard

Download or read book The Media, the Public and Agricultural Biotechnology written by Dominique Brossard and published by CABI. This book was released on 2007 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.


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