The Michelin Men
| Author | : Herbert R. Lottman |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 321 |
| Release | : 2003-10-23 |
| ISBN-10 | : 9780857714718 |
| ISBN-13 | : 0857714716 |
| Rating | : 4/5 (716 Downloads) |
Download or read book The Michelin Men written by Herbert R. Lottman and published by Bloomsbury Publishing. This book was released on 2003-10-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
